Hello, my name is Alina and I am the creator of Miss Posh!
I’ve studied graphic design and fashion design my entire life it's my passion in life and I hope you can share my passion with me and also inspire others to follow their passions.
During my childhood my mom would always make me custom dresses from my favorite materials and colors. I became excited about sewing patterns and I would try to reproduce them for my dolls. I started using a sewing machine when I was only 14 years old. I would create cute skirts, modify my clothes, shorten them, patch them, and create unique designs.
Fast forward years later, I built my own branding and design agency which gave me an amazing opportunity to travel across Europe for the past 15 years. I've had the opportunity to go to fashion week, work in fashion factories, do the design and branding for many high fashion and beauty brands, and influence design in many ways.
I still continued to make some of my own clothes and people would stop me on the street and ask me where I got them. It started pushing me to follow my childhood passion and create something unique. So I started MISS POSH!
Our goal / purpose is to create ethical, sustainable, recyclable, and conscious clothing. Along the way we will support good causes while leaving a positive footprint on our beautiful planet.
We believe clothes should last longer, they should be made with purpose in mind, people should swap and trade clothes more, we should help the planet by manufacturing with more sustainable materials, not using chemicals, and using less water. We should also stop the use of all animal products and encourage others to do the same. We believe in reducing our footprint and building a better world.
Here are the most important sustainable fashion trends for 2022:
- Recyclable and biodegradable materials
- Renting fashion
- Fashion on demand
- Local production
- Increased diversity and inclusion
- Product passports & transparency
One of the biggest problems of the fashion industry is the throwaway approach to old clothes. The fast-changing collections of fast fashion companies and the low quality of their short-lived products have made fashion disposable over the last decades. Moreover, as our consumption patterns have roughly doubled since 2000, the fashion industry is now responsible for around 40 million tonnes of textile waste every year!
It’s therefore only natural that recyclable textiles represent a significant trend for sustainable fashion. After all, products made from biodegradable materials developed with recycling in mind can help limit raw material exploitation and reduce textile waste. In the long run, recyclable textiles could transform the fashion industry into a circular economy, making it much more sustainable and environmentally friendly!
Consume less, share and exchange with your girlfriends.
Another trend that counteracts the acquisition of new clothes and disposable fashion is renting and sharing clothes. In recent years, more and more start-ups, apps and platforms have emerged to help consumers swap and borrow clothes. Similar to a library, one can borrow clothes for a limited period of time instead of buying something new.
For special occasions, the system definitely makes sense. And based on the demand and hype, it’s definitely a trend that will stick with us for years to come. However, the system of renting clothes is not quite as circular, climate-friendly and sustainable as it seems.
Speaking of production, it is not only the “how”, but also the “where”. Ethical fashion should be both environmentally friendly and fair. We want to emphasise local production in family-owned or local companies with fair payment. Local production in fair facilities not only guarantees ethical working conditions but also reduces transport and the associated CO2 emissions.
As a result of the pandemic, the global production standstill and logistical problems that came with it, local production has taken on a whole new significance. We therefore believe that sustainable fashion trends and local production will go hand in hand in the future.